DROP IN THE SHOP

Our Story

Founded on Maui in the ocean itself, Boobie Shack was born from a love of surfing lifestyle and the goofy, lovable Blue Footed Booby bird.

We make premium apparel that brings the Aloha spirit wherever you go. Our designs celebrate the cute, clumsy, and confident in everyone. Built for surfers, skaters, and lovers of life.

Love from our customers

Born on the Water in Maui

Transcending the expectations of traditional sports apparel, Boobie Shack is a stoke-driven lifestyle brand free of competition, judgement and exclusivity.

B O O B I E - Sea Bird 🦅
S H A C K - Barrel of the Wave 🌊
Inspired while surfing on M A U I