"we are all a bunch of boobies in a shack"
boobie: a seabird
shack: the barrel of a wave
Founder Ina “Wave Daddy” Tagaloa created Boobie Shack after he literally got shacked surfing only to see boobie birds flying at the end of the barrel. The event follows our mantra of get-out-there and have fun, you never know what can happen.
BoobieShack reflects the spirit of the ocean and carefree nature of the boobie bird. Transcending the expectations of traditional sports apparel, BoobieShack is a stoke-driven lifestyle brand free of competition, judgement and exclusivity. Fun, positivity and collaboration is at the core of all we do. Add a very heavy dose of Polynesian culture and the tropics, and the results are super-shreddable, deviantly-designed and sustainably-innovative performance products to live life your way.
Our team of like-minded individuals are driven by adventure and committed to simply having more fun than anyone else. Everyday we work to make things we love in an original way. Inspired by the future but living in the moment, we strive to protect our planet for generations of riders to come.