Inspired by the Blue Footed Booby bird, Boobie Shack is a lifestyle brand that brings people together by helping to harness and build momentum from the passion, energy, and effort our family put out into the world every single day.
We believe that, like the Blue Footed Boobie, everyone can be cute, a little clumsy, and deserves to feel confident. We encourage our friends to embrace and recognize all of these elements as part of who they are and how they stand out.
We’re dedicated to creating products that accent the cute and clumsy and build up the confidence up in all of us.
Boobie Shack was literally built on the water and inspired by the exchange of energy between the waves and the surfer as our founder Ina spotted a flock of Boobies through the shack of a wave while surfing at our home base in Maui. The first friends Boobie Shack made were sharing waves with Ina, our founder, on the shores of Maui.
The Boobie Shack brand is for the people who appreciate and respect the energy behind their wave (whatever that may be). It’s for the people who put everything they have into enjoying every second of everything they do. We all share our passion for life and our love for each other.
Over the last few years the brand has grown to be represented by all types of people, with all types of passions, from all over the world.
We may all be different, but we're family.